Rassvet (Paccbet) is a Russian streetwear brand that was founded in 2016 by Russian fashion designer Gosha Rubchinskiy and professional skateboarder Tolia Titaev. The brand's name translates to "dawn" or "sunrise" in Russian, and the logo is iconic of sunrise. Rassvet draws inspiration from the new generation of Russian youth culture, and aims to bring light to the often-overlooked Russian skate scene. The brand's product design often features the motif of sunrise, and the brand's line includes t-shirts, sweatshirts, overshirts, and accessories.