Emi Jay is a hair accessories brand that makes original, unique, and quality hair accessories for women of all ages. The brand was founded in 2009 by Julianne Goldmark, who was inspired to create her own brand after hair accessories became her go-to form of self-expression. The name “Emi Jay” comes from the combination of the names of the brand's founders, Julianne Goldmark and Emily Matson. The brand has a rapidly expanding product line and loyal community, and has partners including Revolve, Selfridges, Bloomingdale's, and Urban Outfitters.