Bona Drag is an online boutique based in Milwaukee, Wisconsin that sells a curated collection of fashion and objects. The brand was founded in 2006 by Heather Wojner and showcases items that are chosen for their originality, quality, timelessness, wearability, and spirit. Bona Drag offers a variety of designers and a wide selection of items, including occasion wear and accessories. The brand's offices are located in a former funeral home and are said to be one of the most interesting e-commerce setups.