Auralee is a Japanese fashion brand founded in 2011 by designer Ryota Iwai. The brand focuses on creating timeless, classic pieces with a modern twist. Auralee's collections are made from high-quality fabrics and feature unique details such as hand-stitched seams and intricate embroidery. The brand is known for its minimalist aesthetic and its commitment to sustainability, using natural materials such as organic cotton and linen. Auralee has become a popular choice among fashion-forward individuals who appreciate quality craftsmanship and timeless style.